Ad of the Day: November 11 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Guinness
  • Name: Munster
  • Category: Film
  • Why I like it: Sometimes it feels like they’re playing with a loaded deck. Guinness, Irish pride, sponsorship of home nations rugby…it all seems so perfect together that the ads practically write themselves, right? Wrong. Any good creative team could maybe come up with a good advertising cocktail using these ingredients, but the real magic comes from the little details, and that takes tons of talent. The precise storytelling, the way the film focuses as much on the faces of the fans as on the action in the pitch, the dramatic use of special effects, the black and white cinematography that so subtly ads to the branding, the stirring score, and more…each of these decisions made correctly, are what make the difference between good enough and great. Because good enough is not good enough.

 

Ad of the Day – January 15 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Guinness
  • Name: Sapeurs
  • Category: Film
  • Why I like it: Be interesting. Be different. It’s the first rule!This film is instantly captivating, without resorting to fireworks or over-the-top energy. The colors, the location, the voiceover, the music track…all forming a mysterious window into a world you haven’t seen before. The “climax” of the spot is buoyed by the magnificent track and slo-mo shooting style. And while one could perhaps argue that the brand linkage is a bit thin, I think they just manage to pull it off – Guinness is one of those rare brands that can recite poetry in their ads (“you see my friends…I am the master of my fate, I am the captain of my soul” from Invictus) and have it somehow connect with a brand’s higher calling. An inspired piece of work, it goes right in the “wish I had done it” file.