Your daily dose of advertising awesomeness from around the world!
- Why I like it: Come for the glitz, stay for the story! It’s tough to resist the glitz and glamour dripping from every second of the ad. From the beautiful scenery, to the mega celebrity, to the color palette, to the soundtrack…it all feels and looks like a high-end perfume ad. But the real hook here is the narrative thread: it’s the classic “team coming together” sequence from so many films, which reels you in and keeps you looking ahead towards that point of convergence. The film cleverly sidesteps the common pitfall of these types of ads (all style, no branded substance!) by placing the product right in the middle of that point of convergence between the characters. Expertly done – it’s a pleasure to watch a lot of money get well-spent!