Ad of the Day – September 23 (Rio)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Here are two 15 second ads, they’re part of a campaign of 4 ads that are now up on the web.

Today’s pick:

  • Agency: Giovanni+Draftfcb
  • Location: Rio de Janeiro, Brazil
  • Client: Hope Lingerie
  • Name: “A crashed your car” & “Mom’s coming to stay”
  • Translation:
    • …Love, I crashed your car…[WRONG!]
    • …Love, I need to tell you something…I crashed your car…again…[RIGHT!]
    • You’re Brazilian…use your charm! Hope, naturally beautiful
    • …Love, mom’s coming to live with us!…[WRONG!]
    • …Love, you know who’s coming to live with us? My mom!…[RIGHT!]
    • You’re Brazilian…use your charm! Hope, naturally beautiful
  • Why I like it: What’s not to like, right? All joking aside, consider that many of the “Ads of the day” are in longer formats (30,60 or more seconds), which allows you to explore a wide range of variables. I like these because they are very well made 15 second ads…and it’s really very hard to make these! They’re the ultimate exercise into distilling the message down to short bursts of memorable info. Just the right amount of humor, good acting, a huge celebrity…it’s the recipe for an impactful ad, in only 15 seconds. A big congrats to Adilson and my colleagues at Giovanni+Draftfcb in Brazil, although I’m a little upset that they didn’t invite me to the shoot!