Ad of the Day: October 3 (Montreal)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ig2
  • Location: Montreal
  • Client: Reviveaphone
  • Name: World’s first iPhone 6 dumped in a pitcher of beer
  • Category: Film
  • Why I like it: Quite often, long-form video content is key to letting an idea develop properly. But the longer the video, the better it has to be, because people today have a healthy attention span for entertainment, but an extremely short one for everything else. I was skeptical when I saw that this video was 4 minutes, but couldn’t stop once I started – what a wonderfully calibrated mix of charismatic storyteller, pop culture relevance, mad stunt idea, and unique, memorable product demo…if any of these is off even by a few degrees…the whole thing falls apart. They pull it off, and the “reviving” part ends up being the easiest bit, which sells the product with a bang. Well done!

 

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