Ad of the Day – December 7 (Milan)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: 1861 United
  • Location: Milan, Italy
  • Client: IKEA
  • Name: “Invasion”
  • Why I like it: IKEA has been featured as the Ad of the Day before. As in the case of VW (also a recurring brand), it’s clear that there is a corporate philosophy of creativity and risk taking at play, which encourages good work from different agencies and countries around the world. Good for them! The idea here is fairly generic (preparing for unexpected visits), but the execution was really very well done, holding true to the parody of the action genre, while still featuring the product/s very much front and center. Nice work from 1861 United in Milan!
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Ad of the Day – August 22 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Mother
  • Location: London, UK
  • Client: IKEA
  • Name: “Playfight”
  • Why I like it: I love how this ad is a mixture of a) everything seemingly spontaneous: the expressions on the face, the new objects to throw, the fun, the sensuality, the playfulness…and b) everything properly planned out, such as the careful showcasing of all the IKEA furnishings and products throughout the ad. It left me with a good feeling, and (after the previous IKEA Ad of the Day), with a growing admiration for IKEA.

Ad of the Day – August 15 (Australia)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Three Drunk Monkeys (now that’s a name!)
  • Location: Sydney, Australia
  • Client: IKEA
  • Name: “Have a gö”
  • Why I like it: What’s not to like? Fantastic cinematography, fabulous use of humor, superb brand integration (I spotted like 5 furnishings that are actually in my house, including the white chair wielded by the yelling woman!) and a really great way to deliver the insight. To quote the three drunk monkeys themselves: “HAVE A GÖ, it encourages consumers to take a risk, fight against boring interiors and experiment with their home furnishings. Think Braveheart with furniture. And IKEA instead of Freedom.” Classic!