Ad of the Day – January 10 (La Coruña)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Imaxe
  • Location: La Coruña, Spain
  • Client: Estrella Galicia (beer)
  • Name: “Exaggeratedly good”

Why I like it: I think the positioning/claim is really fun, opening itself up to so many possibilities to do something interesting. The ad is over the over-the-top silly, but the claim gives it permission to be exactly that. Executed well (with nice casting, good action – check out the people gasping in horror even in the background – and a quirky retro melodramatic soundtrack), it just…works. It’s not going to win an Oscar, but it stuck in my mind, and I like the notion of “exaggeratedly good” as applied to a beer. Nice work from an unusual location in Spain, as far as ad agencies go. Salud!