How do you know when an ad is good? Are there different levels of “goodness”?
Some would say that you can never totally know in such a subjective field. Others would say that it’s all related to how much the ad helps to sell. Yet others would measure it through quantitative testing that statistically measures the projected awareness and recall of an ad. Yadda, yadda, yadda.
This is a complicated issue, right? Well, it doesn’t have to be if you ask yourself 6 simple questions! Continue reading