Ad of the Day – July 30 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Spreading Jam
  • Location: London
  • Client: Internet Explorer
  • Name: Eddie the Inventor
  • Category: Film

Why I like it: Normally the work shared here has some observable “thing” that helps to make it great (either within the idea, the execution or if they’re lucky, both.) To that you add  a bit of invisible “magic dust” element…normally it has to do with courageous decisions, or sheer talent…things that are harder to spot but are definitely felt and seen in the final results. This web video for Internet Explorer is unusual because it has no big “technical” achievement, so I can’t easily tell why I love it…but I find it hilarious. Imagine the script on paper, 90% of the time it would come out as not-funny, another 9% as merely amusing, and this 1% (to me) made me laugh out loud. I reckon this film is made up almost entirely by the courage to go for it, plus the unique comedic talents of the protagonist and the writers…all stuff that’s difficult to measure, or even perceive…and probably quite niche in its output…but boy does it work. Going for it and trusting the talented people is sadly not a common-enough approach…(probably because even that is no guarantee..!) so it’s refreshing to see such a naked example of it for a major brand.

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