Your daily dose of advertising awesomeness from around the world!
- Agency: adam&eveDDB
- Location: London
- Client: John Lewis (retailer)
- Name: Monty the Penguin
- Category: Film
- Why I like it: Surrender. There’s a bit of a grinch inside all of us that initially thinks “oh, here we go again with the Christmas adverts, the commercialization of the season, etc.” But then you watch this magical little film for John Lewis…and you’re swept away. Wondrous storytelling, resting on the fine edge between the expected and the surprising. Expertly produced, blending warm cinematography, inspired casting, and seamless CGI. And a separate note on the remake of John Lennon’s “Real Love”…just magical. John Lewis (and adam&eveDDB) are quickly establishing a Christmas tradition with their Christmas ad…it’s not cheap or easy, but the value to the brand must be priceless. Merry early Christmas.
PS – If you’re curious about the commercial side of this effort, click on the screen at the end of the clip and prepare to be amazed. Yes, there is a Monty the Penguin toy, surely destined to sell out. But a million other elements, from apps, to in-store, to experiential, to charity. This is not just an ad, it’s a seasonal marketing platform. Bravo.
PPS- Thanks AJ Coyne for the heads up!