Ad of the Day: December 16 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BBH
  • Location: New York
  • Client: Johnnie Walker
  • Name: The Next Step
  • Category: Film
  • Why I like it: The magic is in the story…in how it’s told…or in rare cases, in both. I think that achievements in production (the “how it’s told”) are often under-appreciated, made to seem less lofty than breakthrough ideas. But in many ways, ads such as the one above are harder to pull off and require more courage and risk taking than a simple, brilliant idea that sells itself on paper. I mean, how do you present or test this JW ad on a storyboard? You can’t. It’s the type of thing that doesn’t come together…until it comes together at the very end. And that takes guts. The result is lovely to watch, and it elevates a generic idea and makes it stick. Well done to the client/agency/production team that had the courage to see this one through.