Ad of the Day – December 13 (Miami)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: La Comunidad
  • Location: Miami/Buenos Aires
  • Client: Time Warner (telecom)
  • Name: “Rings”
  • Category: Film

Why I like it: So bloody simple…and so bloody brilliant. No further explanation or comment is necessary.

OK…I can’t resist. I just love this ad to death, one viewing was enough and I was really touched, but I could watch it on TV repeatedly. It totally gives me that “I’m not worthy” envy as I watch it because it’s so obvious, so simple – yet so original, so pitch-perfect and so expertly executed. I totally didn’t expect this given the category, and the agency (I know the guys at La Comu and they are magnificent, but normally much more quirky in style, less emotional). So I was blown away. The insight and the way it’s executed is so vastly universal that this could work anywhere in the world. There is a bit of elegantly written copy at the end, but it’s almost not necessary, so strong is the idea communicated from the very start. What can I say…I just loved it. They totally nailed it. Los felicito, chicos!