Your daily dose of advertising awesomeness from around the world!
- Agency: Jung von Matt
- Location: Hamburg
- Client: OBI (home improvement chain)
- Name: Renovated Billboards
- Category: OOH/Ambient
- Why I like it: This is quite genius. A sublime integration of message, medium, brand, end-benefit…it’s all there in a way that is exceedingly rare (the only other example that comes to mind is the “smarter cities” effort by IBM/Ogilvy Paris, and that one won a Cannes Grand Prix in outdoor!) Try and ignore the case video, which manages to say in 90 seconds what should be said in far less. Focus instead of the boundary-breaking thinking that is behind this…taking limits and crushing past them, redefining what the medium is and how it comes to life. Great work, and impossible to ignore.