Ad of the Day – June 7 (Buenos Aires)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Latinspots (not an agency, it’s a magazine/media company)
  • Location: Buenos Aires
  • Client: El Ojo de Iberoamerica (an advertising awards show for Spain/Latin America creativity)
  • Name: “The beer ad that fooled Cannes”

Why I like it: Well…this one completely blows my mind. Watch the video and everything will be carefully explained – then come back. OK, so let’s see: this is the El Ojo awards show, that wanted to raise awareness and buzz for itself. So they created a fake ad, and they enter it into the Cannes show, but crafted the ad in a way that it would only be understood by the many Brazilian/Latin attendees (the target) yet completely missed by everyone watching it simultaneously during the live screenings. Talk about “Trojan Horse” advertising! Just stunning. I mean, to even think of this meticulous plan, and execute it without it coming apart…it’s just amazing creativity, I’ve never heard of a stunt even close to that. The entry costs a couple of thousand dollars. The buzz at having hijacked the show in such a daring fashion, in front of a highly discerning and appreciative target? Priceless…