Ad of the Day – April 30 (Hamburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Jung von Matt
  • Location: Hamburg
  • Client: LEGO
  • Name: The whole force
  • Category: Film
  • Why I like it: It’s so hard to try and understand what makes humor work, but one of the often quoted rules is “don’t tell me how funny you are, just be funny.”The difference between telling and being is often a chasm, but here LEGO nails it. The spot is deceptively simple, but it manages to capture the fun, the playfulness, and even the miniature menace of the Darth Vader figurine. Major productions often fail to tickle the funny bone, and then a little ad like this comes around and reminds us that sometimes the simple answer is the best one.