Hey agencies, here’s my recipe for your success.
Be very clear on what your role is, and do it very, very, very well.
A good friend is attending a digital conference and he posted on Facebook one of the “clever” points made by a speaker:
“If a product isn’t that good we shouldn’t fix it with a great ad. We should be able to help the client make it a greater product”
Typical starry-eyed, faux-inspirational, conference-speaker nonsense. Continue reading