Ad of the Day – April 8 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak butter
  • Name: Adventure Awaits
  • Category: Film
  • Why I like it: Lurpak and W+K have been doing amazing, imaginative, category re-defining work for a few years now (click here and here to see previous efforts featured on Ad of the Day) So what to add…other than my appreciation that they continue to raise the bar, pushing beyond convention to produce work that is half advertising, half film, half entertainment and all brilliance. If you’re a food lover, or someone who loves to cook…would this stand out during a commercial break? You bet it would. It’s an example of a fairly commoditized product completely elevated by the way it reaches you via communications. It doesn’t always work this way, but when it does, it works wonderfully well. More of this, please!

 

Ad of the Day – April 12 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak Butter
  • Name: “The Cook”
  • Category: Film

Why I like it: A couple of years ago a colleague of mine got a job at W+K London. He told me he was going to work on the Lurpak butter account (a brand I’d never heard of), and I thought to myself “wow, W+K that’s pretty awesome, but…butter? Sounds boring, I mean, butter? What can you do with that? Why would Wieden even have that account? I wonder if he’ll enjoy himself…” Stupid me! Since then, he’s been involved in some of the most visually appetizing and scrumptious work around. The campaign, which has been featured here before, is lyrical, almost romantic in the depiction of food preparation. A bowl of pasta becomes something epic, a feat that must be accompanied with classical music and rich, textured copy! Fantastic. They don’t sell Lurpak butter in my country, but if they did, I would buy it! The lesson here is not (only) about brilliant execution, or about letting talented people do their work and getting out of the way. The lesson is here is that the are no boring brands…only boring professionals. Yes, I mean you, brand manager, account executive, IMC director, art director, planner, whatever. If your work is not creative – dare to change it. Just…change it. Aim high. Find the angle. Execute the hell out of it. Aspire to be different. If it worked for butter, it can work for your brand.