It’s about the creative ideas, stupid!

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Hey agencies, here’s my recipe for your success.

Be very clear on what your role is, and do it very, very, very well.

That’s it.

A good friend is attending a digital conference and he posted on Facebook one of the “clever” points made by a speaker:

“If a product isn’t that good we shouldn’t fix it with a great ad. We should be able to help the client make it a greater product”

Typical starry-eyed, faux-inspirational, conference-speaker nonsense. Continue reading