Ad of the Day: January 26 (Stockholm)

Your daily dose of advertising awesomeness from around the world!

the_flag_of_flags_aotw

Today’s pick:

  • Agency: M&C Saatchi
  • Location: Stockholm
  • Client: Norwegian Airlines
  • Name: The Flag of Flags
  • Category: Print
  • Why I like it: If I were in the team that came up with this and we actually got it to run exactly as featured…that’s a “drop the mike” moment right there. Just pack it up and walk away in victory, because you’re not going to capture lightning in a bottle like this for a long time. The idea of flags within flags is not new, granted. But in the real world – you don’t have a norwegian airline company as a client, so the Norwegian flag won’t work. In the real world, the airline company doesn’t actually offer travel to Bangkok, or Poland, so you lose the ability to make that connection. In the real world, there is no media budget to run a double page spread, so you have to do it in a vertical format and it doesn’t work. In the real world…there are so many other reasons why brilliant little executions like this one never see the light of day. So when, against all odds, they DO see the light of day…it’s something worth celebrating.

 

Ad of the Day – February 22 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: M&C Saatchi
  • Location: London
  • Client: read to find out, if I tell you it will spoil it
  • Name: “What are you waiting for”

Why I like it: Just a lovely ad. Very elegant in its design, its long-form writing, its pacing, and its purposeful intent to not appeal to everyone. It has a certain snobbery, a sense of “this is probably not for you, mate”, that I find oddly appealing! Partly because it takes balls and conviction to do an ad like this. But mostly because all of this is not for show, or for faux-attitude – it actually serves a very specific recruitment and profiling purpose. This is one of those very strange ads that was not for me, was not for almost anyone…but that will appeal to those very few for whom it is intended. Interesting stuff.