Ad of the Day – September 10 (New York)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: mcgarrybowen
  • Location: London
  • Client: Sarson’s Malt Vinegar
  • Name: Perfume, Pint, Bath
  • Category: Print
  • Why I like it: Rule one is to stand out from the crowd, and the lovingly-crafted vintage look of this campaign certainly delivers (I’m a sucker for the “vintage” look.) Delivering the benefit then becomes a must, and these ads make it clear that Sarson’s is a key ingredients for enjoying fish and chips. Most ads don’t even make it this far…and yet this campaign takes it one step further: the idea about a romantic affair between the fish and the chip adds a sparkling twist, which they really go for in the “perfume” ad – the intimacy between fish and chip (with the brand in between) is as endearing as it is ridiculous. And that’s why it works. Slightly odd, totally cool.