Ad of the Day – February 22 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: M&C Saatchi
  • Location: London
  • Client: read to find out, if I tell you it will spoil it
  • Name: “What are you waiting for”

Why I like it: Just a lovely ad. Very elegant in its design, its long-form writing, its pacing, and its purposeful intent to not appeal to everyone. It has a certain snobbery, a sense of “this is probably not for you, mate”, that I find oddly appealing! Partly because it takes balls and conviction to do an ad like this. But mostly because all of this is not for show, or for faux-attitude – it actually serves a very specific recruitment and profiling purpose. This is one of those very strange ads that was not for me, was not for almost anyone…but that will appeal to those very few for whom it is intended. Interesting stuff.