Ad of the Day: January 27 (Sydney)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Host
  • Location: Sydney
  • Client: Pizza Hut
  • Name: Mitey Stuffed Crust
  • Category: Film
  • Why I like it: A round of applause for this ad, exhibiting courage with a capital C. Sure, the notion of vegemite being an acquired taste is nothing new, advertising has been riffing off of that for ages. If you were the brand manager you would allow yourself to have a lot of fun with that, push the envelope, right? Wrong. If you’re like 99% of people out there, you wouldn’t. It takes a special breed of crazy courage to say that your product is awful, tastes like shit, and more…all in your own ad. It’s downright unusual. And yet, it’s that very hyper-genuine approach that, handled properly, is irresistible to a younger target. A startling honesty which becomes the hook that draws you close. Join that up seamlessly with a little national pride to boot, and the result is a disruptive, entertaining little film that will make a dent. More of this, please!