If you love your country, you’ll buy this product!

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I want YOU to buy this productSometimes while sitting around with my creative colleagues, we joke around that if you need more impact in an idea, just insert puppies, or a cute baby. Hey…it works!

All joking aside, there certainly ARE some ingredients that, when leveraged with cleverness in a communication, have the potential to hypercharge the idea and make it huge. One of those elements is “country”. Continue reading

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