Ad of the Day – June 5 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Droga5
  • Location: New York
  • Client: Motorola
  • Name: Meet Moto E
  • Category: Film
  • Why I like it: Good creativity is really hard. It helps to have an amazing product, of course. But what if you’re given something that is decidedly mediocre, perhaps even by design? Like an entry level smart phone with entry level specs? Most of the time, this advertising story does not end well. But if you’re really good, and really lucky…creativity can save the day. Look what Droga5 did with this marvelous ad about a non-marvelous phone. They made magic. Made it interesting. Watchable. Shareable, even. And best yet, it made the phone look good, without cheapening it by talking only about the price (a great insight here – entry level users don’t like to be told they’re cheap.) A wonderful coup, but one that comes with a warning: middling product story, putting all the hopes on a creative miracle? Risky bet. Do not try this at home.