Ad of the Day – March 10 (Shanghai)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: TBWA
  • Location: Shanghai
  • Client: Adidas
  • Name: TGIF
  • Category: Film
  • Why I like it: At first this ad may seem a cool, uplifting ad, and not much more. But because it’s made in China, it’s actually quite significant. It’s one of those big early drops in what someday will become a rain-shower of Chinese creativity in advertising. Modern, vibrant, crisp, aspirational. With universal appeal…and yet decidedly and proudly Chinese. It’s the type of ad that I personally hold as a model of what China can and should be doing. Will it work in China? That’s the key question. If it does, it will be another step down the path. If it doesn’t, it’s back to the drawing board. We shall see…but I hope it works and we see more of this. World-class, locally relevant Chinese creativity (in advertising) will be a reality…the question is how soon, and in what form?