Ad of the Day – April 15 (Berlin)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Jung von Matt/Spree
  • Location: Berlin
  • Client: NBC Universal Channel
  • Name: It’s the extraordinary ones that interest us
  • Category: Film
  • Why I like it: (Watch the ad first, before you read this) Ha…that’s great:) Very clever, very funny, very engaging, and all in service of a well-defined benefit: a channel that focuses on the “extraordinary”. As for the visual device/joke that makes this ad ..I’m surprised we don’t see it more often, because it works so well, and causes such impact when the visual reveal inevitably arrives. Very well done, and a fitting metaphor for what our advertising should aspire to: do we want to be the couple debating the bruschetta…or the other option? After all, only the extraordinary captures the imagination of consumers.