Ad of the Day – March 6 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BBH
  • Location: London
  • Client: The Guardian (a newspaper)
  • Name: “Three Little Pigs”

Why I like it: The fact that BBH London “gets” advertising is really no surprise to anyone who is following the industry. Do a search on this blog for their past Ads of the Day and you’ll see a growing collection that is as diverse as it is awesome. Now, in this fabulous ad for UK’s The Guardian, they make it clear that this newspaper “gets” new media and has a vision for where journalism is headed. A potentially dry topic brought to crystal-clarity in a very engaging and contemporary manner. I expect this one will get quite a bit of buzz in the next days, because it’s quite a few rungs above the average. A strong story to tell, excellent narrative devices, and a very accomplished execution mixing film with digital in a way that seems completely natural to our life, but is seldom captured so well in communications. Great stuff, and hats off once again to the good men and women at BBH London!