Ad of the Day – August 24 (Auckland)

Every morning I go to adsoftheworld.com and elsewhere, and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days you will love it, and others you may not. But it’s the Ad of the Day!

  • Agency: DDB Group
  • Location: Auckland, New Zealand
  • Client: VW
  • Name: “Milk run”
  • Why I like it: What a human, feel this ad has. It’s cinematic, it’s warm, it tells a simple yet compelling story, it seamlessly integrates the car into the story (and not one, but many of the models!). But on top of this, it feels so real, so human, so authentic, so everyday, that it just draws everything, including VW, into my heart. An example of when words are just not even necessary. Well done! (One of many VW winners at this year’s Cannes awards, in this case a bronze Lion).
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Ad of the Day – August 10 (Auckland)

Every morning I go to adsoftheworld.com and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Find your pet with a microchip - SPCA

Today’s pick:

  • Agency: Colenso BBDO
  • Location: Auckland, New Zealand
  • Client: SPCA
  • Name: “Find your pet – Cat”
  • Why I like it: I’m so not the target here, yet I can’t help to be stopped on my tracks by the sheer visual cleverness. It draws you in, it’s expertly executed, and the idea IS the benefit. Click on the image to view it at a larger size. Very nice!