Ad of the Day – January 26 (Barcelona)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Villarrosas
  • Location: Barcelona, Spain
  • Client: Nike
  • Name: “Run Madrid”

Why I like it: I absolutely love, love, LOVE everything about these print ads. From the urban style of the photography, to the way they capture the tragicomedy of young-adult anxiety, to the art direction with the opposing text blocks and the burnt border in the middle, to the genuine-yet-inspired copywriting, to the way they show off the Nike gear appealingly  without making it too obvious, to the way they manage to make this something very personal yet very social at the same time(totally capturing the way this target lives), to – most importantly – the way the just nail the wild, cathartic exhuberance and fun of running as an antidote to all the stress in the world – with Nike as an enabler of course. What more can I say? This one really struck a chord with me. Congrats to a hot creative shop from Barcelona for today’s Ad of the Day. Enhorabona amics!