Ad of the Day – October 9 (Oslo)

Your daily dose of advertising awesomeness from around the world! Sorry for the unintended break last week. Ad of the Day is back!

Today’s pick:

  • Agency: Try/Apt
  • Location: Oslo, Norway
  • Client: Tine Yoghurt
  • Name: “I’m you”
  • Category: Film

Why I like it: A simple, charming little film! It leaves you with a smile because everything works: the casting, the Norwegian, the imagery, the chemistry, the soundtrack…just right. In addition, it’s interesting to speculate how the process unfolded and how it could have gone in so many other directions. You have a product that has been around for a long time, often that is a problem because people want innovation…yet they chose to play this up as the key benefit. There are many ways to play up “heritage”, including appeal to tradition, craftsmanship, old values…they chose to focus it around taste (very product-centric!) and your experience with it since you were a child. There are many ways to execute this strategy creatively…and they chose the complex-yet-simple device of having you hang out with an imaginary version of your younger self. At every step of the way (strategy, ideation, execution), they made an interesting choice…and that is what made all the difference. It might be cold now in Norway, but this one warmed my heart.

Ad of the Day – September 20 (Oslo)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Try/Apt
  • Location: Oslo, Norway
  • Client: DnB NOR (a Norwegian bank)
  • Name: “Lucky in life”
  • Translation: “Some people are lucky in life”
  • “For the rest of us, saving up can be smart”
    “S for Saving Plan”
    “DnB NOR – Bank from A to Z”
  • Why I like it: This ad doesn’t take itself too seriously, and Clooney is as charming as always, and pretty much ensures the impact and memorability. Furthermore, it was well executed – the devil is always in the details, and here they are just right; the horse mask, the disheveled room, her raging hangover…in fact it all had a funny “The Hangover” vibe about it. Overall, this really worked for me!

Via @copyranter