Ad of the Day – February 28 (Hamburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Jung von Matt
  • Location: Hamburg
  • Client: OBI (home improvement chain)
  • Name: Renovated Billboards
  • Category: OOH/Ambient
  • Why I like it: This is quite genius. A sublime integration of message, medium, brand, end-benefit…it’s all there in a way that is exceedingly rare (the only other example that comes to mind is the “smarter cities” effort by IBM/Ogilvy Paris, and that one won a Cannes Grand Prix in outdoor!)  Try and ignore the case video, which manages to say in 90 seconds what should be said in far less. Focus instead of the boundary-breaking thinking that is behind this…taking limits and crushing past them, redefining what the medium is and how it comes to life. Great work, and impossible to ignore.