Ad of the Day – June 4 (Mexico City)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: Mexico City
  • Client: Casa de la Amistad (youth cancer support services)
  • Name: Hairfest
  • Category: Ambient
  • Why I like it: Cannes is right around the corner, so this is the time of year where you see an outpouring of public service initiatives that use the force of creativity for a good cause. It has become challenging to stand out in this area due to the sheer numbers; and the questionable nature/execution of some of these ideas has opened the door to cynics and “haters”. So it’s a wonderful thing when an idea like this one gets made. It’s unassailable. It just…makes sense, right from the very start. I love how they hit the right tone in the first line: it’s not a solution, or a cure, it’s just “…a nice way to help,” and who can dispute that? The idea itself is brilliant, and the way it’s executed is uplifting. One of those “everybody wins” scenarios that is fresh, fun, and brand-relevant. It left me with a smile on my face, and for that, a big “rock on!” to my colleagues in Ogilvy Mexico.

Ad of the Day – August 30 (Mexico)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Ogilvy Mexico
  • Location: Mexico City, Mexico
  • Client: AMIS (Mexican Insurance Association)
  • Name: “Office”
  • Why I like it: When you tell an ad in less than 30 seconds (this one is 25), it’s a neat exercise in distilling everything down to a simple message, told in a memorable manner. I must stress than in many ways this is harder to do than a beautiful mini-film lasting 90 seconds. You just have time for the message, and nothing else, and you have to tell it in a way that sticks. I think they nailed it here. This one is a Cannes Gold Lion winner.