Ad of the Day – January 10 (Mumbai)

Your daily dose of advertising awesomeness from around the world!

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Please click here to go view the version with subtitles.

Today’s pick:

  • Agency: Ogilvy
  • Location: Mumbai
  • Client: Cadbury 5 Star (chocolate bar)
  • Name: Nail and Tyre
  • Category: Film
  • Why I like it: Such a charming, brilliantly simple spot. Let’s speculate wildly on the journey that brought this quirky idea to your screen: it starts with a product truth (the candy bar is now softer), which gets re-written into a claim of “no hard fillings”, which in turn (and this part is the magical leap!) is the springboard for the notion of “no hard feelings”, which then is brought to life brilliantly through the interaction between two inanimate objects…which is executed flawlessly (the voice talent, the insistent nature of the apology, the uncomfortable silence of the tire, the interruption by the ant – all fantastic choices.) A very windy road, but well worth taking to arrive at this quirky, lighthearted, off-beat approach to advertising a candy bar. Congratulations to my colleagues in Ogilvy Mumbai! 

 

Ad of the Day – May 29 (Mumbai)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: Mumbai
  • Client: MP Tourism (tourism board for the state of Madhya Pradesh)
  • Name: “Festival of Holi”
  • Category: Film

Why I like it: What a rich visual feast. It’s almost a crime to view this through a Youtube window measuring 8x10cm! (time to bring out the big screen television and the high-definition player.) Just when you think certain narrative approaches have been done before (like the throwing of the colors), just when you think certain executional elements have been covered off on (like the rotating-camera effect), along come tremendously talented folks to re-imagine it, mix it up in different ways, and give us something that feels powerfully fresh and alive. A day-long course could be taught just diving into the details of the craft involved in these 90 seconds, the cinematography, soundtrack…every element is executed to the hilt. But, importantly, it’s all in the service of imbuing Madhya Pradesh with a sense of wonder and whimsy. It works, in a most impressive and colorful manner. Congrats to my colleagues in the Mumbai office!

Ad of the Day – January 9 (Mumbai)

Your daily dose of advertising awesomeness from around the world!

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tight_rope_aotw wrecking_ball_aotw

Today’s pick:

  • Agency: Ogilvy
  • Location: Mumbai
  • Client: Nataraj pencils
  • Name: “Cage, Tight rope, Wrecking ball”
  • Category: Print

Why I like it: It’s difficult not to be charmed by the child-like illustration style and the subtle, humorous hook revealing the product benefit. Simple, catchy, well executed, different, and with the product benefit at the very core of the idea. Boom, you’ve got a great print ad! Lovely work coming at us from Mumbai! (note: the cynics among you will marvel that a pencil company has the media budget to run a multiple-execution, double-page spread print campaign developed by a big-name agency, when you’re working for a major brand whose media budget barely affords a couple of pamphlets…C’mon now, cynicism is at odds with creativity – don’t let it cloud your enjoyment of great ideas when you come across them!)

Ad of the Day – April 25 (Mumbai)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: Mumbai
  • Client: Mentos Sour Marbles
  • Name: “Blackboard”

Why I like it: What can I say…I hate this ad…in a good way! I mean, I can barely watch it more than one time. But will it be remembered? Sure. Is it communicating something truthful about the product? Sure. In an interesting manner? Absolutely (they found an analogy that brings together sound and flavor…very unusual!) One of the many things I like about this ad is that it’s such a simple idea, yet it rings so true – an easy marker for good advertising. Kudos to the folks at Ogilvy Mumbai for this baby…now may we never speak of it again!;)