Ad of the Day: November 20 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: New York
  • Client: Tiffany
  • Name: A Tiffany Holiday
  • Category: Film
  • Why I like it: So lovely…a 60 second demonstration of when everything goes right in our business. Every single choice made helps to elevate this far above the standard branded video: The use of animation gives the film a dreamy quality which is exactly right for the season. The gracefulness of the illustration evokes a timeless, nostalgic sense of romance. Both the brand (through the color palette) and the products (through clever, non-illustrated inserts) are featured throughout to help drive the action…but neither ever bursts the bubble of emotion that is being created. And the marvelous song choice manages to be cheerful, nostalgic, dreamy, inspiring…all at once. It all adds up to a marvelous, whimsical holiday message that cuts through the seasonal clutter and lives up to the standards of the brand. Huge congratulations to my colleagues in Ogilvy New York!

 

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Ad of the Day: October 2 (New York, Miami)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy, David
  • Location: New York, Miami
  • Client: Spotify
  • Name: Don’t go chasing girls
  • Category: Film
  • Why I like it: They say that good acting is not about acting at all, but rather about truly being in the moment. One can tell the difference. A similar concept applies in advertising –  many an ad tries to reflect the human condition (“slice of life,” we call it), and yet the end result is almost always an advertising fantasy, quite unlike real life. Sometimes by a lot (think clichéd pharmaceutical ads with laughing seniors canoeing in a lake,) and sometimes slightly, annoyingly so. But when our human condition is captured just right, as it is here, it can be quite a magical 30 seconds. Sure, the strategy is solid, the executional format (user-narrated plus filmed re-creation) is interesting, and the hashtag engagement mechanism has potential – but none of these really shine without that magical dose of humanity that comes across so deliciously. What’s the formula? Most likely a combination of talent, luck, perseverance, and a product (music) that weaves in very tightly with our very lives. Either way, congrats to my colleagues at Ogilvy/David for this home run.

Bonus content: Here’s another one that captures the human condition so well – it’s a favorite of mine by Disney.

Ad of the Day – November 20 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: New York
  • Client: British Airways
  • Name: Yourope
  • Category: Interactive web film
  • Why I like it: It’s a bit baffling to me that we don’t see more of this. For all the talk of interactivity, web films are still mostly one way-affairs. And yet, this “choice” functionality breathes enormous energy into the storytelling, and gives the viewer a sense of immersion that is enthralling. Behind the scenes, it can be logistically complex to pull this off, but the viewer experience is seamless: You’re hooked early (notice that the first video is only 19 seconds…who doesn’t have 19 seconds to spare?) and all at once you’re living the story (which is credibly enabled by BA, of course!), interacting with the platform, and engaging with the brand. Storytelling and technology working together to achieve the holy grail of branded entertainment! Fantastic – much congrats to my colleagues in Ogilvy New York for pulling it off!