Ad of the Day – July 24 (Austin)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: GSD&M
  • Location: Austin, TX
  • Client: Pacifico beer
  • Name: Spin the bottle
  • Category: Film

Why I like it: Upon first viewing, this lovely beer spot has it all. A relaxed summer feel (largely in part to its fabulous music track), a joyful sense of group bonding and adventure, and the beer at the very core of the action through the clever “spin the bottle” device. It really grabs you and gets Pacifico into your brain even as you start daydreaming of warm summer nights. Digging a little deeper, it’s interesting to see what the brand isn’t – it’s not for “bros”, it’s not for bars, it’s not for night, it’s not for sports, it’s not for action…all cliches of a crowded category. It’s about freedom, discovery, close friends…with the brand as the gentle instigator, as lovingly captured in the tagline “Do you take Pacifico places…or is it the other way around?” Count me in – where to next?