Ad of the Day – May 8 (Mexico City)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: BBDO
  • Location: Mexico CIty
  • Client: Pedigree (pet food)
  • Name: Who saves who?
  • Category: Print
  • Why I like it: I’m far from being pet lover, and yet this campaign for pet adoption managed to strike a nerve. At its core is a wonderfully strong insight of “who really ‘saves’ who?” The art direction and photography perfectly matches the contemplative mood of the piece. And the copywriting is lovely, it’s not afraid to go into detail and build a complex story, yet it remains ambiguous enough so as to be true to work in both directions and deliver on the insight. Subtle, nuanced, emotional work from Mexico.