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- Agency: Publicis Conseil
- Location: Paris
- Client: PMU (a sports betting service)
- Name: “Millionaire Renovations”
Why I like it: (click on image to read more information on it) We don’t feature very many outdoor examples on Ad of the Day, and perhaps it’s because this is one of the mediums between “potential” and “normal example”. Ah, but when done right OOH tightly binds together an idea, with a location and through proper execution it leads not to background noise, but to actual engagement: it makes you think, laugh, act, etc. In this case, it made me laugh, which is not a common outcome from an outdoor posting! Excellent work from our friends in Paris, and bonus points for the multiple images showing that they really went “big” with this idea and executed it with tons of impact.