Ad of the Day – May 21 (Milan)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: 1861 United
  • Location: Milan
  • Client: IKEA
  • Name: “Toilet”

Why I like it: Ah, yes. this is what happens when an agency doesn’t settle for executing the brief, but goes further. In this case, the flipped things on their head and instead of “bringing the people into the store, they brought the store to the people”. It might seem like a nice stunt, but it was done during Italy’s most important design expo. The people at the expo are exactly the type of influencers that take a small, inexpensive “stunt” like this one and amplify it to make the brand talked about and famous. Great thinking, and superb execution from a small Milan agency which we had previously featured for another (more conventional) ad for IKEA. This one has awards in its future – Bravo!