Ad of the Day – June 3 (Paris)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: Publicis Conseil
  • Location: Paris
  • Client: Paris Zoo
  • Name: Wildlife is back in town
  • Category: Print
  • Why I like it: I’ve seen quite a few ads for zoos, and they’re normally colorful, high energy, fun and graphically “loud”. Not this one. Leave it to the French to bring in loads of subdued class, in a campaign that is fit to be hung up on a wall. Dig a little deeper and you’ll see that beyond just beauty and class, these ads are perfectly crafted: The visuals are pleasing to the eye while conveying a jarring “twist” that draws you in. The headline is a crisp and clear conveyance of the main message…and the image itself brings to life both of its elements (the city, and the animals). The art direction (including the black and white palette and loads of white space) contribute to the dignified, Parisian look. A real gem of an idea, masterfully executed.
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Ad of the Day – August 17 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Publicis Conseil
  • Location: Paris
  • Client: Orange (telecom)
  • Name: “Surf as fast as you think”
  • Category: Film

Why I like it: And we end the week with a dose of double-brilliance: What a great example of taking a dull product attribute and making it totally shine. Performance and browser speed on a mobile phone is decidedly non-sexy. But the folks at Conseil amplified it tremendously through a really neat, intriguing creative idea…”surf as fast as you think”. And then they executed the hell out of it and made it 10x better! Funny, visually interesting, on target, suitably brand-linked, and totally effective in dramatizing the brand promise. I just loved it. And why, you ask, did I mention double brilliance? Check out the accompanying ad…and bow your head at the awesomeness of how they came up with this and pulled it off!

Ad of the Day – May 17 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Publicis Conseil
  • Location: Paris
  • Client: PMU (a sports betting service)
  • Name: “Millionaire Renovations”

Why I like it: (click on image to read more information on it) We don’t feature very many outdoor examples on Ad of the Day, and perhaps it’s because this is one of the mediums between “potential” and “normal example”. Ah, but when done right OOH tightly binds together an idea, with a location and through proper execution it leads not to background noise, but to actual engagement: it makes you think, laugh, act, etc. In this case, it made me laugh, which is not a common outcome from an outdoor posting! Excellent work from our friends in Paris, and bonus points for the multiple images showing that they really went “big” with this idea and executed it with tons of impact.