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- Agency: LOLA
- Location: Madrid
- Client: Libero (football magazine)
- Name: Taking out the Trash
- Category: Film
- Why I like it: As the World Cup nears, we should expect an increasing number of soccer-themed ads. Few other topics manage to stir such passion among the common man (and interestingly for us, few other topics are so universal in their appeal – this campaign is very Spanish, but could run anywhere at all.) I love the deft humorous touch of these ads, featuring great writing, spot-on natural acting (which is somewhat rare for Spanish advertising, alas) and capped by a brilliant tagline (introduced with great flourish.) Congrats to the folks at LOLA Madrid!