Ad of the Day – September 12 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Rosaparks
  • Location: Paris
  • Client: Brother p-Touch
  • Name: Next time label it
  • Category: Film
  • Why I like it: Say you want to put out a good, memorable ad for your product. All you have to do is budget, concept, strategize, validate, brief, create, tissue-session, present, sell-in, adjust, prepare stimulus, research, adjust, approve, bid, produce, re-adjust, media plan, finalize, traffic and release. And then you hope for the best, because there are no guarantees. Or you could just wing it. I don’t recommend it because the odds of success become scary-low, but if you’re going to wing it, my advice is “be funny.” Funny is really, really hard to do, but when it works, it works almost better than anything else. Everyone loves a chuckle. In this particular case, it’s a series of chuckles, all in the service of illustrating a very simple product benefit. You get in, you make people laugh, you deliver the message, and you get out. When it works, it really works!

Ad of the Day – March 27 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Rosapark
  • Location: Paris
  • Client: Monoprix (retail store)
  • Name: Something like “Live today to the max”
  • Category: Film

Why I like it: This film is worth sharing because it’s brimming, almost bursting with an odd energy and child-like whimsy. “Energy” and “fun” is often executed in am expected, standard way that falls flat even though it ticks all the boxes. Here it’s done in a way that is oddly off-kilter, almost a little surreal in parts: the muted color palette, the antiseptic boarding school setting, the slightly spooky piano lady…and then the kinetic reveal of the water balloons and the madness that ensues, neon-psychedelic effects included! All just unorthodox enough to be interesting and capture the imagination. Sure this could have been a little shorter, and sure it’s hard to make the brand linkage – the film is not perfect. But there is enough of a breakthrough here executionally that the idea gives itself a chance. Tres interesant!