Ad of the Day – September 30 (Auckland)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Saatchi & Saatchi
  • Location: Auckland
  • Client: Tui (beer)
  • Name: Always something brewing
  • Category: Ambient, web film
  • Why I like it: Just plain fun. Over 2 million views in a few days. Considering that the population of New Zealand is a little over 4 million…I’d say that’s a job well done as far as reach:) Everyone loves a good hidden camera prank. However, what makes this one a little different is that it doesn’t rely exclusively on the “victim” and his reaction…most of the joy here actually comes from seeing the childish, barely restrained glee among the friends that set up the prank! It’s like that feeling in a surprise party (the guest is about to come in…the lights are off…keep it silent…almost here…) you can’t help but to feel a thrill of youthful excitement and joy, and this is what comes through in the video – very contagious! It’s got replayability, and it’s definitely shareable. I think they stumbled a bit on the branding (it should have been much more prominent), but nevertheless I’m a fan. Today is Monday, but it’s the eve of a week-long holiday in China…so a lighthearted beer video is quite fitting!
Advertisements

Ad of the Day – September 6 (Auckland)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Saatchi & Saatchi
  • Location: Auckland
  • Client: Telecom
  • Name: Snap out of your prepaid daze
  • Category: Film
  • Why I like it: Hard to get through this one without smiling. Nine out of ten times, silliness comes off as silly, or as trying too hard. On this one, it hits the mark, because the visual gag is so well linked with the call to “snap out” of your bad habits. So kudos for taking a very simple idea and a very simple production…and making something special out of it, by doubling down on the silliness and really going for it. And a word on the musical track, which amplifies everything by a couple of factors: how is it that an agency in New Zealand, working on a telecom ad, filmed in the streets of Auckland…decides to go with a Caribbean-infused Spanish language track? I have no idea…but it’s one of those delightful surprises that creativity gives us, if we allow it to. It’s not logical, it’s not relevant, it doesn’t reflect reality, and yet it completely…works…somehow! Very inspiring.