Ad of the Day – January 16 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: London
  • Client: Schwartz flavor shots (food flavouring)
  • Name: The Sound of Taste
  • Category: Film
  • Why I like it: (If possible, watch this in HD) “Unleash Flavour” is a nice brief that should yield some interesting work. And yet here I think they went above and beyond – bringing the concept to life in a way that both surprises and enthralls. It’s reminiscent of Sony’s “Balls” or “Paint” ads of a few years ago, and yet they take it a step further by combining sight and sound in an unusual manner, especially for the food category. Making work that is truly beautiful, almost in an artistic way – those chances come across very rarely in a career. I’m glad that both agency and client took the risk and made this one happen.