Ad of the Day – July 23 (Madrid)

Your daily dose of advertising awesomeness from around the world!

01_aotw03_aotw02_aotwToday’s pick:

  • Agency: China
  • Location: Madrid
  • Client: Schweppes
  • Name: Iggy
  • Category: Print

Why I like it: Great print ad! It might be liked or hated, but it won’t be ignored. I’m sure it was tough to pull off (it always is…), but it’s tempting to picture this one as an example of when everything just “clicks” in advertising: we start with a product that is meaningfully different (more tart/bitter)…An interesting strategy (maybe we overdid it!..this is not for everyone!) A great creative idea with the brand at the core (Maybe too Schweppes?)…brought to life through great copywriting (“the Schweppiest Lemon Schweppes”,)…elevated and amplified by a masterful celebrity casting (if it’s too hardcore for Iggy, that’s saying a LOT, and also the fact that he’s one of the most wrinkly, visually distinctive celebs out there)…and executed with flair (the photography and art direction are superb). Everything just works, from product, to brief, to strategy, idea and execution. Wish it were always so easy! In the end, you’re left with an arresting visual that communicates an interesting product truth in a unique and memorable manner. That’s not too Schweppes, it’s just right!

Bonus content: If you’re a fan of Iggy (or Schweppes) check out the TVC.

Ad of the Day – December 5 (Paris)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Fred & Farid
  • Location: Paris, France
  • Client: Schweppes
  • Name: “Fruits…well kind of”
  • Why I like it: This series of print ads caught my eye because of their over-the-top use of color. Which works nicely if what you want to advertise if a series of exotic fruit flavored Schweppes drinks! Bordering on surreal (the page almost seems juicy, doesn’t it?), yet also with a very mature, sensual appeal. I dug it. Interestingly enough, the part that didn’t work for me is the use of Uma Thurman – what a wasted opportunity given that she’s styled to the point of being almost unrecognizable! They could have used and good-looking blonde. Either way (with Uma or without Uma), these print ads are Monday’s ad of the day, and the second  consecutive week with an entry from Fred & Farid!