Ad of the Day – February 6 (Chicago)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: Draftfcb
  • Location:┬áChicago
  • Client: Sharpie
  • Name: “Ultra Fine Point”
  • Category:┬áPrint/OOH

Why I like it:┬áBeautiful, stop-you-in-your-tracks craft. There’s nothing I don’t love about this series of ads. From the bold colors, to the geometry of the cells, to the sense of depth and texture, to the whimsical drawings which you could stare for ever, to the art direction of the product placement and tagline, to the tagline itself. This ad tells the product story in a way that is simple, clear, and extremely interesting. Well done! The only knock against it might be that this idea is not completely new, but regular consumers won’t know and won’t care, because this level of execution speaks for itself.