Ad of the Day – April 18 (Melbourne)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Redhanded
  • Location: Melbourne
  • Client: Kubota Grand X
  • Name: “Sheer Tractoring Pleasure”
  • Category: Film

Why I like it: Getting noticed is the first step. Without your consumer’s attention, all the rest of your work is meaningless. That’s why the opposite of good advertising is not bad advertising…it’s mediocre advertising! Even truly awful “bad” advertising stands a better chance of being noticed and somehow sneaking in through the back door of your brain! You see, all the clichés and conventions and best practices that give us the “all-boxes-checked-so-at-least-my-boss-won’t-blame-me” comfort…they are also our worst enemy, very often condemning our work to indifference in the eye of the consumer. Take this tractor ad, for example. They probably couldn’t come up with a “great” ad, so they came up with the very “worst” ad they could think of, and the result is fresh, funny and noticeable. If I worked on this ad, I would feel proud. But if I work for a car brand and my latest ad featured billowing fabric, sullen supermodels, unwinding country roads, dramatic voice-overs, or slow-motion soaring eagles through the snowfall…I would feel the shame of mediocrity. Which path are you going to take?

“Unless your advertising contains a big idea, it will pass like a ship in the night”. David Ogilvy