Ad of the Day – January 14 (Madrid)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: LOLA
  • Location: Madrid
  • Client: Libero (football magazine)
  • Name: Taking out the Trash
  • Category: Film
  • Why I like it: As the World Cup nears, we should expect an increasing number of soccer-themed ads. Few other topics manage to stir such passion among the common man (and interestingly for us, few other topics are so universal in their appeal – this campaign is very Spanish, but could run anywhere at all.) I love the deft humorous touch of these ads, featuring great writing, spot-on natural acting (which is somewhat rare for Spanish advertising, alas) and capped by a brilliant tagline (introduced with great flourish.) Congrats to the folks at LOLA Madrid!

Bonus content: If you liked this one, here are the other 3 ads in the campaign, in order of my preference: The Ab Machine, Relationship Going Nowhere, and Lunch with Father-in-law

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Ad of the Day – December 3 (Buenos Aires)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Y&R
  • Location: Buenos Aires
  • Client: TyC Sports (tv sports network)
  • Name: Letter
  • Category: Film
  • Why I like it: Over the years, this sports network (and their agency Y&R) have acquired a deserved notoriety for magnificent ads extolling the virtue of sport, primarily soccer (such as this absolute gem from 2010.) Here is another in a long line of institutional ads that manage to nail the transcendence of sport, and to do so in a different way than what we’ve seen before (ah! that’s the hard part!) Really well written with each of the vignettes in perfect opposition, nicely shot (notice the color vs. black and white contrast, or the use of slow motion,) with a great accompanying track. If you love soccer (hopefully not quite as much as “Fede”!) then you’ll love this ad.