Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!
Why I like it: In a recent post i bemoaned the almost complete disappearance of jingles from the advertising landscape. Well, here’s an ad with a jingle that is catchy, doesn’t take itself too seriously, tells the story, and carries the humor. See, it still can work, and very well at that! Congrats to Tapsa for having the originality (in this day and age!) to pull this off. Loved it!
sym·bi·o·sis any interdependent or mutually beneficial relationship between two persons, groups, etc.
I’d like to share with you a case study of a brilliant coming together of brands, experienced a few weeks ago during a vacation in Barcelona, Spain.
They take their soccer seriously...
On the one hand we have the Barcelona Football club. Currently the best soccer team out there, and arguably one of the better teams ever. But they are far more than just a soccer team (as stated not so modestly by their Catalan slogan mes que un club.) They are a branded juggernaut, wildly successful in multiple sports from the junior level on up, heavily active in global merchandising, and even subtle supporters of the prevalent Catalan neo-nationalist vibe. Continue reading →