Ad of the Day – May 14 (Madrid)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Bassat Ogilvy
  • Location: Madrid
  • Client: Ford
  • Name: “Used cars that smell like new”

Why I like it: Finally! I’ve always, always wondered why no one did this before – it’s just so obvious. There’s a lot of merit in taking the obvious and actually executing it very well. It’s an easy sell to the client and to the consumer, because it needs no explanation. And this is no stunt – of course the smell of new is the hook to open your mind to a further pitch on these used cars. You don’t normally see communications that involve the sense of smell, probably because it’s hard to pull off. Yet when it works, it does so on a very internal level, I think it’s very powerful and still relatively unexplored territory. Congrats to the folks at Bassat Ogilvy for going through with it – who’s next?

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Ad of the Day – March 28 (Madrid)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DDB
  • Location: Madrid
  • Client: VW Golf Rabbit
  • Name: “Greyhound”

Why I like it: The tagline translates as “Stop chasing it. Golf Rabbit for 17,200 Euros”. A simple message, an incredibly simple premise, and a very nice execution: it builds proper suspense, it’s shot in a way that it grabs your attention with the sleek speedy beauty of the dogs, and it ends with a twist that is at once cute, surprising and believable. Really nicely done! The ad even has a nice “easter egg”: if you’re a lover of Golf/Rabbit, there’s a pretty good chance you’re recognize the homage to the classic print ads from the 70s/80s. Enhorabuena a la gente de DDB Espana!

Ad of the Day – March 26 (Barcelona)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: JWT
  • Location: Barcelona
  • Client: Fundacion Ideas (a public service campaign)
  • Name: “Plane, Customs”

Why I like it: Loyal readers will know that I love vintage/retro style advertising. There’s something about the aesthetic that makes it seem actually quite modern to me, and in a very cut-through way. So in honor of MadMen’s return to television, I’m going to go with 2 days of retro goodness for our Ad of the Day. The first comes to us from Barcelona, and I just Iove the design, mixed with sense of humor, mixed with message. It’s amazing to me how near awards season so many public organizations have a healthy media budget (wink, wink), but in any case, this one stood out and I think the decision to go retro makes all the difference. Felicitacions to our Catalan friends!

 

Ad of the Day – January 26 (Barcelona)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Villarrosas
  • Location: Barcelona, Spain
  • Client: Nike
  • Name: “Run Madrid”

Why I like it: I absolutely love, love, LOVE everything about these print ads. From the urban style of the photography, to the way they capture the tragicomedy of young-adult anxiety, to the art direction with the opposing text blocks and the burnt border in the middle, to the genuine-yet-inspired copywriting, to the way they show off the Nike gear appealingly  without making it too obvious, to the way they manage to make this something very personal yet very social at the same time(totally capturing the way this target lives), to – most importantly – the way the just nail the wild, cathartic exhuberance and fun of running as an antidote to all the stress in the world – with Nike as an enabler of course. What more can I say? This one really struck a chord with me. Congrats to a hot creative shop from Barcelona for today’s Ad of the Day. Enhorabona amics!

Ad of the Day – January 10 (La Coruña)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Imaxe
  • Location: La Coruña, Spain
  • Client: Estrella Galicia (beer)
  • Name: “Exaggeratedly good”

Why I like it: I think the positioning/claim is really fun, opening itself up to so many possibilities to do something interesting. The ad is over the over-the-top silly, but the claim gives it permission to be exactly that. Executed well (with nice casting, good action – check out the people gasping in horror even in the background – and a quirky retro melodramatic soundtrack), it just…works. It’s not going to win an Oscar, but it stuck in my mind, and I like the notion of “exaggeratedly good” as applied to a beer. Nice work from an unusual location in Spain, as far as ad agencies go. Salud!

Ad of the Day – Oct 26 (Barcelona)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Contrapunto BBDO
  • Location: Barcelona, Spain
  • Client: Andalucia Natural Gas
  • Name: “No more drama”
  • Translation
      • Woman: How DARE you do this to me!
      • Man: This time, it was not me…You are VERY mistaken! 
      • Mother in law: It was ME! I finished the hot water!
      • Anncr: Running out of hot water is a big drama. Install a natural gas heater and enjoy hot water without interruptions.
  • Why I like it: I enjoy 20 good second ads because they are by definition a distilled, crisp creative idea clearly communicating a single benefit. In this case, the notion that running out of water is a big drama…(and it doesn’t need to be this way) pretty much says it all and it’s something we all “get” instantly. And the dash of humor is what really makes it stick. Felicitaciones to the folks at Contrapunto BBDO, who show that you don’t need exciting products or clients to make good advertising!

Ad of the Day – September 2 (Spain)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

http://www.anuncios.com/VerPiezas/nacional/nuevos-anuncios/1059138011901/gol-television.1.html (warning – this ad is in Spanish and there isn’t a translation provided – sorry!)

Today’s pick:

  • Agency: Tapsa
  • Location: Madrid, Spain
  • Client: Gol Television
  • Name: “Con un Gol”
  • Why I like it: In a recent post i bemoaned the almost complete disappearance of jingles from the advertising landscape. Well, here’s an ad with a jingle that is catchy, doesn’t take itself too seriously, tells the story, and carries the humor. See, it still can work, and very well at that! Congrats to Tapsa for having the originality (in this day and age!) to pull this off. Loved it!