Ad of the Day: October 2 (New York, Miami)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy, David
  • Location: New York, Miami
  • Client: Spotify
  • Name: Don’t go chasing girls
  • Category: Film
  • Why I like it: They say that good acting is not about acting at all, but rather about truly being in the moment. One can tell the difference. A similar concept applies in advertising –  many an ad tries to reflect the human condition (“slice of life,” we call it), and yet the end result is almost always an advertising fantasy, quite unlike real life. Sometimes by a lot (think clichéd pharmaceutical ads with laughing seniors canoeing in a lake,) and sometimes slightly, annoyingly so. But when our human condition is captured just right, as it is here, it can be quite a magical 30 seconds. Sure, the strategy is solid, the executional format (user-narrated plus filmed re-creation) is interesting, and the hashtag engagement mechanism has potential – but none of these really shine without that magical dose of humanity that comes across so deliciously. What’s the formula? Most likely a combination of talent, luck, perseverance, and a product (music) that weaves in very tightly with our very lives. Either way, congrats to my colleagues at Ogilvy/David for this home run.

Bonus content: Here’s another one that captures the human condition so well – it’s a favorite of mine by Disney.

Ad of the Day – May 21 (New York)

Your daily dose of advertising awesomeness from around the world!

Because_Music_Doesnt_Judge

Today’s pick:

  • Agency: Droga5
  • Location: New York
  • Client: Spotify (music streaming service)
  • Name: “For Music”
  • Category: Print

Why I like it: I do love this print ad, it stopped me on my tracks. The photography is so raw, so honest, so un-advertising like. And the headline is keenly observant, finding a really interesting angle to describe our relationship with music. Really fantastic, it caught my eye and made me stop, think, and acknowledge the brand. The rest of the work, consisting of multiple TVCs? Not so much. This campaign for Spotify is probably one of those briefs that you’d just love to work on: I mean, what is a sweeter challenge than to define our relationship with music? There is limitless creative potential here: fewer things are more universal, more innate, more filled with memories, meaning and emotion! And yet…precisely because it’s so big…because it’s so very personal…once you start really thinking about this, you probably realize this is going to be a hard nut to crack! The grass is always greener on the other side, they say. But the “best briefs”, the ones that seem so easy…are actually some of the toughest.

Bonus content: here is my favorite one of the TVCs: “Stupid Gym

PS – This campaign got placed in the Ad of the day”draft” folder and then forgotten, nearly 2 months ago. Not as “fresh” as usual, sorry!