Ad of the Day – April 23 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: SS+K
  • Location: New York
  • Client: HBO GO (a service that let’s you stream HBO on a mobile device)
  • Name: Awkward family viewing
  • Category: Film
  • Why I like it: Capturing a real, fresh insight that hasn’t been used to death before…yet is completely universal…that is wonderful to behold. The humor that comes from it has texture and high relevance, because people recognize it as part of their own experience. And when all of this is credibly wrapped around a call to action or product benefit, why then you’ve got an ad that really works. I hadn’t heard of this agency, but what fantastic creativity for a fantastic brand. Well done!

Bonus content: If you liked the ad above, do yourself a favor and watch some of the others here. It was hard to pick just one to share!